rebrand's that suck

i often joke about doing a curation of all the logo updates of the last couple years that make me sad. baskin robbins, pizza hut, burger king, TGIFriday's, denny's, tropicana (which failed)...

the funny thing is, i don't even eat at any of these places, which makes you wonder who their target consumer is. i saw this today and thought it was a great soundbite to show how staying the course just works in the end!